The African Community
Guaranty Trust Bank's Making a Difference
On the wake of our recent entry into the international market, the Bank launched several strategic partnerships which include "Double Club" collaboration with PRADA S.A and the Thisday Music/Fashion festival aimed at promoting Africa to the International community.
The "Double Club" collaboration undertaken in 2008 is a cultural integration partnership developed by artist Carsten Hoeller and sponsored by PRADA South Africa and GTBank. The initiative is a simultaneous display of African and European cultures to the international community.
The "Double Club" as it is called is a bar, club and restaurant designed to showcase a medley of African and Western cultures using music, decor, art, food, culture or festival. It is an unequalled novel concept in the London environment.
Other programmes expected to emanate from the GTBank-PRADA partnership are the "projection of the Nigerian film industry to the international community" and a celebration of African music, comedy, fashion, art and literature at the Double club tagged the "African Nights" initiative.
Another strategic international collaboration that took place in 2009 is the Bank's partnership with the Swiss Red Cross (SRC) Society famed to be the oldest and largest humanitarian organization in the world. This initiative involved sponsorship of the organization's 2009 "Magic of Africa" annual fund raising ball in June 2009. The proceeds will be used to finance SRC's "Victims of Forgotten disasters" programme in Bolivia, Ecuador, Paraguay, Bangladesh, Swaziland and Southern Africa. The event is showcased in the depth of the African community.